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Mimaki announces new design software Simple POP

22/03/2019

Mimaki brand-new design software, Simple POP has been announced. Scheduled for April 2019, Simple POP is geared towards the retail market segment. It is designed to boost creativity in in-store decoration, enabling retailers to produce in-house, as well as to widen the range of Point-Of-Purchase (POP) displays as required, simply using templates.

Proprietary software Simple POP directly addresses requirements to produce the extensive variety of advertising materials that the retail industry uses, offering a range of available templates which include various POP ads designed to be eye-catching and to properly convey key information, in-store decorations for each season and event, as well as small articles - such as labels, seals, stickers, etc.

For further benefits in terms of flexibility and quality, the templates come with pre-installed cut data, which empowers printing and cutting automatically by using Simple POP combined with Mimaki series UCJV150 and UCJV300 of UV curable inkjet printers with cutting functions. Additionally, the UCJV300 series, equipped with white ink, perfectly fits the needs of catchy and highly decorative items as it allows reproduction of natural colours both on transparent and coloured media.

Additional templates are available via the Mimaki website as free downloads.

Another key feature of Simple POP is templates that come with pre-installed cut data, which enables retailers to perform print and cut operation in-house by combining the software with Mimaki UCJV150 / UCJV300 series. Those printers are equipped with a cutting function that allows automatic production of displays with different shapes, which would take time and effort when manually cut.

The white ink with high hiding power available on the UCJV300 series is yet another added-value feature. Using the white ink as a base for colour prints on transparent, coloured and metallic media helps increase ink colour development and achieve beautiful and appealing prints.

 

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