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Visual Connections Congratulates new Print & Visual Communications Association


Visual Connections, the premier suppliers’ association for the print, graphics and signage industries, today congratulated the Printing Industries Association of Australia on changing its name to the Print & Visual Communications Association (PVCA). The new name was announced by PVCA CEO Andrew Macauley today.

Visual Connections CEO Peter Harper welcomed the change, saying it brought PVCA into line with other organisations, like Visual Connections, in reflecting the changing and expanding nature of the industry.

“Our industry is an increasingly diverse, connected and dynamic sector which has evolved enormously from simply ‘ink on paper’ for print, or ‘brush in hand’ for signage,” he said.

“Today, we are an interconnected and integrated industry that incorporates everything from design and creative, through software and IT, to highly automated manufacturing and delivery across a wide range of products and solutions for print, sign, display, engraving, labels, packaging and much more, and into the integration of online and virtual technologies.”

Just as his own organisation did some five years ago when it introduced the Visual Connections name following the merger of the Graphic Arts Merchants Association of Australia (GAMAA) and the Visual Industry Suppliers Association (VISA), Harper says the PVCA has chosen a name which better represents its membership and reflects the much broader range of solutions they must provide to meet the requirements of this ever-changing market.

“Our members, who supply the technology, equipment, solutions and services which support PVCA members, recognise that same challenge and are constantly evolving to ensure print service providers can continue to provide the ‘visual connections’ on which their customers rely,” Harper says.

“We look forward to continuing to work closely with the PVCA and other key representative bodies as we seek to support our industry and contribute to a sustainable future through education, sponsorship, grants, networking opportunities and of course exhibitions such as PrintEx, PacPrint and Visual Impact.”


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