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Increased demand for customisation fuels NEON’s latest Mimaki investment
10 November 2026
Campbelltown-based NEON e-Commerce Packaging cites the growing demand for customised, on-demand and short-run e-commerce packaging as the primary motivation behind its recent investment in an additional Mimaki JFX600 large-format flatbed UV inkjet printer.
Sean Downs, Founder, NEON e-Commerce Packaging, says: “The decision to invest in an additional JFX600 reflects where we see the e-commerce packaging market heading. Our customers are demanding more personalisation, shorter production runs, faster turnaround and increasingly sophisticated packaging solutions. Our existing JFX600 has already given us the capability and confidence to take on more of this work, and this additional investment in the latest model, will now allow us to significantly increase our capacity while maintaining the quality and flexibility our customers expect from NEON.”
Featuring six colours, including light colours, and capable of over three times the print speeds of its predecessor the JFX500 model, the new Mimaki JFX600 has been designed with usability in mind, supporting media as thick as 60mm and with a 3L ink supply option. The recommended Mimaki UV inks are GREENGUARD Gold certified, further adding to the advanced sustainability benefits of this model.
Downs adds: “Importantly, we see this as part of a much broader investment program. We are already looking at further equipment investment around the middle of 2027 as we continue to grow our digital manufacturing capabilities and expand across Australia and New Zealand. For us, it is about building a production platform that can support our customers’ growth while keeping NEON at the forefront of digital e-commerce packaging.”
Kohei Kobayashi, Managing Director Mimaki Australia says: “The partnership between NEON and Mimaki also demonstrates how advanced digital flatbed technology is enabling packaging businesses to move beyond traditional production models and respond to the growing demand for customised, on-demand and short-run e-commerce packaging.”
