Feature Articles
The growing impact of floor graphics
The US-based Centre for Advanced Retail & Technology (CART) conducted a three week study on the effectiveness of floor graphics. They found...
Exotic Graphix - Turning the ordinary into the extraordinary!
Follow the trail of Exotic Graphix’s rapid rise within the custom and graphic vehicle wrapping industry, and learn more...
Top 10 mistakes salespeople make with customers
A better title for this column may be -  ‘Top Ten (I didn’t know that was a mistake) mistakes that (were actually 100%...
Graphic Design Tips for Billboards
From a designer's perspective, large format advertising is one of the really exciting things they get to do in their line of work. Putting...
Experiential design in adland - expect the unexpected!
Experiential or ambient design is on trend in adland. And it will be for the foreseeable future. Old advertising mechanics and ad spaces are...
Adding value with automotive tint films
If you currently offer vehicle wrapping and branding, you can easily broaden your range of auto aftermarket solutions by adding automotive tint...
Nostalgic “Signs of Australia” Book - order yours today!
Once upon a simpler time, hand-painted and hand-crafted signs brought colour and vibrancy to Australian towns and cities — advertising...
Maximise productivity  on vehicle wraps
Highly skilled labour in Australia and New Zealand comes at a premium, so productivity and efficiency is at a premium. In particular, when it...
Fire Assessment, Signage and how it impacts you!
If you manufacture signage or print and install it or have it installed, then stop what you’re doing and read this article. It will change...
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