HP launches new entry level latex printer

HP has unveiled the new HP Latex R530 Printer which has a smaller footprint and allows seamless adaptation between printing on rigid and flexible materials. 

It delivers consistent, high-quality output across various media types, enabling printers to tap into new markets and expand their print applications. With automatic recirculation and printhead cleaning, businesses can enhance uptime and reduce maintenance costs. The single-phase power system provides effortless installation in limited spaces.  Sustainability is a key focus, with sustainable innovation features like direct-to-rigid printing, which reduces waste and UL ECOLOGO-certified HP Latex Inks. 

The printer has returnable maintenance cartridges and includes 25% recycled plastic in its design.

HP says the new printer eliminates the trade-offs usually associated with traditional flatbeds and gives small and medium-sized printers an all-in-one solution to elevate their operations and scale sustainably. 

Global availability of the HP Latex R530 Printer is expected from April 2025.