Image Magazine launches industry first Pricing Benchmark survey - Image Magazine

Latest News
Image Magazine launches industry first Pricing Benchmark survey

Image Magazine launches industry first Pricing Benchmark survey

Our readers tell us that pricing is the number one concern of many business owners – Am I too high, too low? It may not matter to your customers if your price is backed by an appropriate level of quality, service and expertise, yet wouldn't you love to know where you sit?

The inaugural 2020 Image Magazine Sign and Display Pricing Benchmark Survey does just that. Survey participants will answer a series of questions about how they approach pricing in general and also specific job-based scenarios. In return for participating in the survey, respondents will receive a report that includes the aggregated results for each product category and where your business sits relative to the results.

The initial survey focuses on Sign and Display pricing and covers categories including, artwork, vinyl decals, rigid signs, vehicle wraps, fabric/soft signage, illuminated signs and installation.

Janet Maitland, Publisher of Image Magazines, says “when we took over Image Magazines we also took over the Image Sign Price Guide which has been the leading pricing reference since it was launched in 2008. It is important to us that this guide reflects fair market pricing and we see this survey as an important input to the Sign Price Guide, along with interviews, mystery shopping and online price reviews. All you need to do is participate in the survey and you will see where you sit for the questions you answer regardless of whether you invest in the full Sign Price Guide. Of course the Sign Price Guide is only the definitive, comprehensive and convenient pricing guide for our industry.

We understand how sensitive and important pricing is to our readers. This is why we commissioned a third-party benchmarking company to conduct the research on our behalf, which guarantees your confidentiality. No one at Image Magazine or anyone associated with Image Magazine can associate responses with individual companies. This requires significant investment, but we understand how important confidentiality is.” 

The only way to see where you sit is to complete the survey. The survey is now live and will end at 5pm Fri March 8 2020. It is costs nothing to participate. To complete the survey go to https://imagemagazines.benchmarkingsolutions.net/ 

 

Previous Article Roland DG releases cotodesign personalisation software in Australia
Next Article ASGA appoints fire ratings expert in Risk and Compliance role
Print

x