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Avery Dennison: When intent shapes materials engineering
27 February 2026
Avery Dennison redefines engineering sustainable performance with Greenscape
Greenscape brings together Avery Dennison’s non-PVC graphic materials under a single framework, demonstrating how sustainability considerations are integrated into materials engineering while maintaining the performance requirements of real-world graphics applications.
As sustainability expectations become embedded across the signage and graphics industry, material suppliers are increasingly formalising how environmental responsibility is addressed through practical, application-ready solutions.
Within this context, Avery Dennison has formalised its long-standing approach through Greenscape, the umbrella identity that brings together the company’s sustainability-focused initiatives and graphic materials. Greenscape is not a standalone product or certification, but a framework for grouping and identifying graphic solutions that reduce environmental impact while maintaining required performance standards.
Greenscape reflects Avery Dennison’s approach to addressing sustainability at a portfolio level rather than on a product-by-product basis. By consolidating non-PVC and lower-impact materials under a single framework, Greenscape provides a clearer view of how sustainability considerations are applied across applications without altering expectations for durability, print quality, or visual performance.
The need to reconcile sustainability with performance is particularly evident in vehicle wrapping and fleet branding. These applications require materials that conform to complex surfaces, withstand prolonged outdoor exposure, and maintain visual consistency over time. Historically, meeting these requirements has relied heavily on PVC-based materials, often creating environmental trade-offs.
Within the Greenscape framework, Avery Dennison’s non-PVC films are engineered to meet these demands. Products such as Sustainable Print SP 1504 Easy Apply are designed to support high-quality print output and efficient application for long-term graphics. The introduction of the Sustainable Laminate SL 6460 High Gloss in 2025 extends this approach, providing a non-PVC protective layer manufactured on a specialised polyurethane coating line and designed for harsh Australian climatic conditions. Used together, these materials demonstrate how Greenscape is applied in practice, combining durability and visual performance. They reduce greenhouse gas emissions and water use and eliminate harmful VOCs found in traditional PVC products.
Greenscape also extends to shorter-term applications, where sustainability considerations are increasingly relevant due to material turnover and waste. In promotional and advertising graphics, PVC-free films in the Greenscape portfolio offer a more responsible option for retail displays, event signage, and campaign applications, while retaining the versatility and visual impact required in fast-paced environments.
By defining a framework that integrates sustainability initiatives and products across multiple applications, Avery Dennison positions Greenscape to integrate environmental stewardship into materials engineering rather than treat it as a separate or secondary attribute.
Sustainability is now the baseline consideration rather than a differentiator. Avery Dennison’s Greenscape offers insight into how environmental responsibility is being embedded into the design, manufacture and application of contemporary graphic materials, while maintaining the performance standards expected by the industry.
This article first featured in the February issue of Image magazine
