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Avery Dennison CleanFlake Labels – 100% recyclable
22 October 2026
In a market first, Avery Dennison has received RecyClass Technology Approvals for its pressure-sensitive labels (PSL) on PET trays. The approvals cover the AD CleanFlake Thermal PP White (S7000ER) and the newly introduced AD CleanFlake Chilled Thermal PP White (C7010ER) technologies.
These first-to-market approvals for the two technologies have been evaluated and confirmed as fully compatible with both clear transparent and coloured transparent PET thermoforms recycling streams within existing European recycling processes.
Vincenzo Palumbo, Marketing Manager for Variable Information Labels, Avery Dennison Materials Group, says: “Our AD CleanFlake portfolio was developed 13 years ago to enable PET bottle recycling, and we are proud to announce that it also continues to be a solution designed to be compatible with PET thermoforms recycling processes. This approval showcases our leadership in bringing to market solutions designed to help customers prepare for upcoming recyclability requirements without compromising on convenience, flexibility and performance.”
The upcoming recyclable requirements Palumbo references are the latest European Union’s Packaging and Packaging Waste Regulation (PPWR). By selecting RecyClass-approved label technologies, consumer packaged goods (CPG) brands and converters can support the design-for-recycling performance of PET trays as they prepare for PPWR requirements. Depending on the design and configuration of the complete package, this may contribute to achieving a high RecyClass recyclability classification, including potentially class A. Furthermore, using components that meet RecyClass Design for Recycling (DfR) Guidelines may contribute to lower Extended Producer Responsibility (EPR) fees in countries where eco-modulation applies.
According to RecyClass guidelines and EN 18120-5 requirements, labels on PET thermoforms must cleanly detach during caustic hot washing, leaving no significant adhesive residue on the tray. The AD CleanFlake portfolio’s releasable adhesive system is designed to allow labels and adhesives to separate efficiently from the PET package during the recycling process. This helps reduce contamination and supports the yield and quality of recycled PET (rPET) flakes.
A major highlight of the approval is the newly developed AD CleanFlake Chilled adhesive, designed specifically for PET trays in chilled environments. Offering high-tack performance at low temperatures and compatibility with air-blown dispensing, this solution addresses one of the most common applications in the food market. The AD CleanFlake Chilled Thermal PP solution enables converters and brand owners to seamlessly transition from paper to film labels while using the same direct thermal printing technology.
