VistaPrint ‘pop-up display’ supports WILD sleepwear promo

Living up to its promise to help customers ‘Print Your Possible’, large Cimpress-owned promotional print company, VistaPrint, has developed the display graphics and supporting promotional collateral to support an innovative four-day (20-23 August) ‘pop-up’ event at Westfield Sydney, promoting Bridey Drake’s Night Sweet Thing Wildlife Retreat, to raise money for NFP organisation, Wildlife Warriors.

Marcus Marchant, CEO, VistaPrint Australia, New Zealand and Singapore, says: “We’re seeing more SMB founders reach this inflection point where they’re ready to take what they’ve built online and bring it into the real world through print.”

“In this case, Bridey Drake, who is the founder of digital-first sell-out sleepwear brand, Night Sweet Thing, had a clear vision for a special promo and it was inspiring to work alongside her to bring this vision into the realm of possibility, from custom signage and themed installations, to printed keepsakes like tote bags, postcards and bespoke packaging.”

“This is a huge milestone for Night Sweet Thing, and a reminder that for us, it’s always been about more than signage and merchandise. It’s about helping small and medium business owners bring their dreams to life and make ideas feel possible, no matter where you are in your business journey.”

The wildlife-inspired pop-up at Westfield Sydney, on Pitt Street Mall, sees the launch of a limited-edition range of pyjamas and sleepwear, with 100% of profits supporting Wildlife Warriors, the conservation non-profit organisation founded by the Irwin family to protect injured, threatened, and endangered animals. The collection features four exclusive designs – Croc Territory, Bush Friends, Khaki Creatures and Under the Sea – celebrating some of Australia’s most iconic wildlife through a range of jersey cotton and satin sleepwear styles.

The pop-up follows Drake’s Best Digital Creator win at the 2026 AACTA Awards and builds on previous Night Sweet Thing events that have drawn early queues and interstate fans. Bridey Drake adds: “When you build a brand online, you’re always looking for ways to make it feel real for the people who support you.”

“The Night Sweet Thing Wildlife Retreat is a chance for our community to experience the inspiration behind the range in person, see the collection up close and take a piece of it home, while supporting a cause we really care about. VistaPrint helped us turn the idea into something tangible, something people can walk through, hold onto and remember.”

Entry to the event is free, with the limited-edition collection available throughout the event, and online while stock lasts.

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