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OOH revenue up 19.5%

23 August 2022
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OOH revenue up 19.5%

The Out of Home (OOH) industry has announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.

 

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year. 

 

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:

 

Category figures 2022:

·         Roadside Billboards (over and under 25 square metres)

$223.1 million

·         Roadside Other (street furniture, bus/tram externals, 
small format)

$104.9 million

·         Transport (including airports)

$39.9 million

·         Retail, Lifestyle and Other

$110.7 million

 

Category figures 2021:

·         Roadside Billboards (over and under 25 square metres)

$176.9 million

·         Roadside Other (street furniture, bus/tram externals, 
small format)

$97.3 million

·         Transport (including airports)

$27.2 million

·         Retail, Lifestyle and Other        

$99.0 million

Category figures 2020:

·        Roadside Billboards (over and under 25 square metres)

$131.4 million

·        Roadside Other (street furniture, bus/tram externals, 
small format)

$78.5 million

·        Transport (including airports)

$44.1 million

·        Retail, Lifestyle and Other      

$71.1 million

 

Category figures 2019:

·        Roadside Billboards (over and under 25 square metres)

$178.1 million

·        Roadside Other (street furniture, bus/tram externals, 
small format)

$126.2 million

·        Transport (including airports)

$84.0 million

·        Retail, Lifestyle and Other      

$109.3 million

 

 

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