FUJIFILM Australia celebrates its 20th anniversary

FUJIFILM Australia is celebrating its 20th anniversary as part of the FUJIFILM Group, marking two decades of commitment to innovation, quality, and customer satisfaction in the Australian market.

“We are incredibly proud of our journey over the past 20 years,” said Ryuichi Matoba, CEO of FUJIFILM Australia. “This milestone reflects our dedication to innovation and commitment to serving our customers and communities. As we look to the future, we remain focused on delivering cutting-edge solutions that meet the evolving needs of the Australian market.”

FUJIFILM Australia has evolved over the past twenty years to become a comprehensive provider of digital imaging solutions, printing, and medical technology. FUJIFILM Australia (previously known as Hanimex Pty Ltd) distributed Fujifilm products in Australia before being purchased by the FUJIFILM Group in 2004. The rich history of Fujifilm products in Australia goes back more than 70 years.

FUJIFILM Australia is ranked in the top 10 medium businesses in The Australian’s Best Places to Work rankings.

Key milestones in FUJIFILM Australia’s journey include:

-       Healthcare Innovations: FUJIFILM has made significant contributions to the healthcare sector in Australia, providing advanced medical imaging solutions that enhance diagnostic capabilities and patient care. Most recently, the first Fujifilm Open MRI Machine was installed in Sydney. The new AI-powered Amulet Sophinity mammography system was also recently launched in Australia, the first system installed outside Japan.

-       Digital Transformation: In the early 2000s, FUJIFILM embraced digital technology, launching innovative products that set new standards in imaging quality. These included cutting-edge digital cameras and printing solutions, which have become favourites among professional and amateur photographers. The team recently launched the popular Fujifilm X-M5 and GFX100S II, focusing on content creators and professional photographers.

-       Sustainability Initiatives: Recognising the importance of environmental responsibility, FUJIFILM Australia has implemented numerous sustainability initiatives, focusing on reducing waste, conserving energy, and promoting recycling. For example, Instax products use entirely recycled paper in their packaging, and our factory in Melbourne draws all of its water from the roof. The local team has also dedicated time to rubbish collection, and our teams have collected 961kg of rubbish around our offices in 2024.

2024 is also the 90th anniversary of FUJIFILM globally. To mark this occasion, the company unveiled a new group purpose: Giving Our World More Smiles.

FUJIFILM Australia extends its heartfelt gratitude to its customers, partners, and employees for their unwavering support over the past two decades and looks forward to the next chapter of innovation and excellence.