Thursday, 26 August 2021

Out of Home half year results for 2021

The Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021.

Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:

Category figures 2021^:

Roadside Billboards (over and under 25 square metres)	$175.7 million
Roadside Other (street furniture, bus/tram externals, small format)	$97.7 million
Transport (including airports)	$26.7 million
^^Retail, Lifestyle and Other	$74.5 million

Category figures 2020*:

Roadside Billboards (over and under 25 square metres)	$130.6 million
Roadside Other (street furniture, bus/tram externals, small format)	$78.5 million
Transport (including airports)	$44.1 million
^^Retail, Lifestyle and Other	$53.9 million

Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent* for the same period last year.

ENDS

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

Note on how figures are calculated:

The Outdoor Media Association (OMA) estimates that it represents approximately 95 per cent of the Out of Home (OOH) industry in Australia. Figures provided are net figures (exclusive of commission, production and installation). Figures represent advertiser campaigns posted in each quarter.

Figures also include all direct sales which are estimated at 10 per cent of total bookings.

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