Cactus Imaging and oOh!media launch new sustainable billboard skin

Cactus Imaging and oOh!media have launched an innovation in billboard skins to provide advertisers with more environmentally sustainable options to connect with audiences at scale while making brands unmissable.

The latest campaign on Australia’s largest Out of Home billboard at the Glebe Island Silos in Sydney uses the new Ecobanner. This fully recyclable fabric delivers the strength and durability needed for this iconic site. The company says it will continue to invest in reducing the amount of waste going into landfill, and last year launched its dedicated Environmental, Social and Governance (ESG) team to drive the long-term sustainable growth of the business.

Ecobanner installations offer strength and durability, making them suitable for oOh!’s more significant spectacular and iconic billboard sites, including the Glebe Island Silos, which are also 100% powered by renewable energy. “In 2019, along with our print house Cactus we developed SmartSkins, a world first billboard skin that is 100 per cent recyclable. This is now being widely used, but we needed a material that was suitable for oOh!’s network of larger billboards and those at heights which are exposed to high winds and still rely on non-sustainable vinyl. The Ecobanner meets these demands, and we are delighted to be the first Australian media company to be using it and continuing our leadership role in Out of Home sustainability,” says Sarah Young, Group Director, ESG at oOh!.  

Designed and developed by GALE Pacific in conjunction with the Out of Home industry, Ecobanner is the only Australian made, PVC-free flexible banner fabric, capable of offering a 100 per cent closed loop recycling solution. Troy Mortleman, General Manager ANZ and Vice President Developing Markets at GALE Pacific, adds “Sustainability is the cornerstone of our design approach and Ecobanner is the latest innovation that gives the Out of Home industry a new option that can be repurposed back into the manufacturing stream creating a true end-of-life waste solution which avoids landfill. We are delighted to have worked with oOh! on this launch.”