drupa presentations include new conventions in Imaging and Printing

Drupa, in partnership with Next C, has announced a new presentation format for drupa 2024: The five-day convention “dna (drupa next age) x Imaging”, which focuses on the great importance of imaging technologies concerning print and communication and brings active players in the industry together.

Why do printed images have a special relevance? What will the future role of AI for photography and print products be? Which quality and sustainability requirements must be met by manufacturers and service providers? And which innovations regarding printed images promise market growth in the future?

This and other questions are the subject of the convention dna x Imaging, which will be held for the first time between 1 to 5 June 2024,  during drupa 2024, which runs from 28 May to 7 June 2024. At the new summit, international experts will offer inspiration sessions to provide business ideas related to images and print. “We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with ‘New C’, we developed a new format, dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials”, says Sabine Geldermann, Director drupa, Print Technologies Messe Düsseldorf. 

Wolfgang Heinen, CEO of New C GmbH & Co KG, adds, “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.” The media production company New C has decades of experience in the tech, imaging and media industries. 

The convention's first day is dedicated to “Imaging Artificial Intelligence: How AI defines the Future of Imaging and Print”. In five short lectures called “Inspiration Snacks”, known speakers will not only offer exciting background knowledge but demonstrate practical steps of how your business can improve in the relevant area or topic. A final get-together concludes the programme each day.

Further topics to be explored in the programme on each day of the event are: “Tomorrow’s imaging print products” (2 June), “What exactly is image quality – and why should I think about it?” (3 June) “Sustainability as an advantage in competing” (4 June) and “Innovations as driving forces in the imaging and print markets” (5 June).

The convention dna X Imaging will take place on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups. Attendees to drupa 2024 will find the convention in central Hall 7.0.

Visiting the summit is included in the entrance fee for drupa. The conference’s language is English. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this attention-heavy area. 

 Tickets for drupa 2024 are available at the ticket shop.