Aussie company JOLT launches integrated DOOH and EV Charging stations in Canada

JOLT, Australia’s home-grown, digital out-of-home media and EV charging network, has announced the launch of its innovative network in Toronto, Canada.

Similarly to its Australian roots, the Canadian company uses 100% green-certified energy to power its chargers and fulfil its renewable energy commitment.
The first out-of-home screens and charging stations have been unveiled, and plans to roll out 5,000 more locations across Canada in partnership with TELUS have been announced. Canada is JOLT's fourth market for its network after New Zealand and the UK, following rapid growth in the Australian market. 

Advertisers in Canada now have access to JOLT’s premium DOOH screens, providing them with broadcast exposure to urban and roadside audiences and engaged EV drivers. JOLT’s app-managed charging experience also allows advertisers to leverage a cross-channel approach and make direct connections with audiences while they charge. The JOLT app now supports rich media and vertical video formats, empowering more captivating audience interactions within the charging experience. Additionally, as JOLT scales in Canada, advertisers can access insights from JOLT’s unique first-party audience data.

 “It’s exciting to see our Australian-grown business expanding both locally and globally in major metro locations at pace and at scale. JOLT’s growing global footprint enables us to identify and leverage emerging trends and resources worldwide, enhancing our products and delivering greater value to our partners,” says JOLT CEO Doug McNamee.

“We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that provide advertisers with a premium digital out-of-home network. By choosing an advertising platform that helps foster green mobility, brands have an opportunity to play their part in reducing transport-led emissions and contribute to a greener future while accessing our premium, engaged audience.”
JOLT Canada Country Manager Brendan Dillion adds, “As an industry, our marketing activities can contribute to making Canada a more sustainable country. As more Canadians switch to EVs each year, campaigns on the JOLT network will help enable EV drivers to access fast, reliable, and cost-effective charging, which are often the common barriers to EV ownership.

“This growing market leaves ample room for advertisers to target engaged and valuable audiences in a unique and sustainable way. With the planned expansion, brands can plan ahead and connect with our audience across multiple touchpoints throughout the JOLT advertising ecosystem.”

The expansion into Canada will see customers enjoy the same universal offering of 7Kwh of free daily energy, equivalent to 50 kilometres of driving range, accessible via the JOLT app.