Cartology expands into Woolworths Metro network

Cartology, a retail media business in Australia and New Zealand has announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores.

The company says that through the expanded network, brands will be able to reach Metro customers across over 90 premium physical stores in city and neighbourhood environments along Australia’s eastern seaboard.

Woolworths Metro stores offer a localised shopping experience for customers across CBD and highly trafficked neighbourhood locations. For customers who prioritise convenience, specific dietary / lifestyle choices and premium product ranges.

 “The expansion of Cartology’s screen network into Metro stores across Australia's eastern seaboard is a further evolution in the growth of our business and our commitment to unlocking the strongest opportunities for brands to reach Woolworths customers,” says Cartology’s Managing Director Mike Tyquin.