Bloch joins Currie Group expanding Sign and Display team

Currie Group bolsters their wide format service expertise with the hiring of industry specialist Alex Bloch.

Alex Bloch is a service specialist and product manager with over 10 years’ experience in the wide format digital printing industry.  Before making the move to Australia, Alex gained his experience in Israel with both HP Scitex and EFI (Matan) where he worked across several technical roles within R&D for the respective organisations.  Since arriving in Australia two years ago, Alex has been working as a technical specialist for EFI in Australia.

Most recently Alex has completed his Fiery proServer & XF Expert Certification.  Alex now has the capability to setup and train users on how to extract all the valuable colour toolset features that will optimise their workflow.  Fiery XF is a leading digital front-end that drives both EFI and non EFI printers and cutters.

Alex brings a wealth of knowledge and experience to an already strong Currie Group ANZ service team.  With the addition of the EFI wide format portfolio to Currie Group’s product offering, the ANZ service teams have ramped up their training.  With wide format coverage across each State, Alex’s domain knowledge and the backup of EFI, customers can be assured that they will experience the premium service the market has come to expect from Currie Group.