Cactus Imaging and Grand Print Services win awards in OMA competition

Wide format printers Cactus Imaging and Grand Print Services have each won an award in the Outdoor Media Association (OMA) quarter two 2019 Creative Collection competition.

Cactus Imaging won an honourable mention in the Big, Bold and Bright category for its Rocketman movie billboards (advertiser: Paramount Pictures), while Grand Print Services won the Innovation in Out of Home category for its Your Midweek Lift campaign (advertiser: Tourism North East).

The Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises exceptional campaigns each quarter. Since it was launched in 2013, the industry has undergone phenomenal change. Digital OOH now represents 54% of revenue, reflecting a 42.7% increase from 2013 (11.3%).

The Creative Collection categories were revised this quarter to more accurately reflect this new environment and to better showcase the creative work that is being presented. Campaigns were judged across the categories of Big, Bold, and Bright, Best Use of Multi-Format, Best Use of Digital and Innovation in Out of Home 

Quarter two 2019 attracted 19 submissions from OMA members.

“The winning campaigns prove that OOH continues to reach new levels of imagination and creativity. Through thinking ‘outside the box’, OOH has the power to create an interactive experience that immerses audiences in a way that other media channels can only dream of,” said Aaron Morton, guest judge and Sales Director, TorchMedia.

The winners:

Quarter two – Big, Bold, and Bright, winner

Campaign: LEGO Masters

Advertiser: Nine Entertainment Co

Creative agency: In House; Nine Entertainment Co and Immerse (Commute by oOh!)

Media agency: Nine Entertainment Co

Printer: N/A

Quarter two – Big, Bold, and Bright, honourable mention

Campaign: Rocketman

Advertiser: Paramount Pictures

Creative agency: ASG – Worldwide and Paramount Pictures

Media agency: Wavemaker

Printer: Cactus Imaging

Quarter two – Best Use of Multi-Format, winner

Campaign: Wonder Park

Advertiser: Paramount Pictures

Creative agency: Paramount Pictures and oOh!media

Media agency: Wavemaker

Printer: N/A

Quarter two – Best use of Digital, winner

Campaign: Now Playing

Advertiser: Southern Cross Austereo

Creative agency: Southern Cross Austereo

Media agency: Wavemaker

Printer: N/A

Quarter two – Innovation in Out of Home, winner

Campaign: Your Midweek Lift

Advertiser: Tourism North East

Creative agency: Andrew Hogg Design

Media agency: Cole Media

Printer: Grand Print Services