AFI Branding becomes IVE Brand Activations

IVE Group has announced the rebranding of AFI Branding in the newly formed Brand Activations.

IVE’s Brand Activations will bring together a full-service display, signage and activation offering to the retail, events and exhibition industries. Brand Activations sees IVE’s Retail Display, AFI Branding, and Active Display Group (ADG) combine to offer the most comprehensive onshore capabilities in Australia with extensive production facilities across NSW and VIC. Brand Activations offers a full-service design team and large-scale print production, including wide format and fabric, hardware manufacturing and fabrication, alongside a national installation network. With an end-to-end service offering, it brings unparalleled on-shore production and cost efficiencies to the Australian market.

From idea to execution, Brand Activations will specialise in creating temporary, semi-permanent, and permanent display solutions, and physical activations, for a client base of global and Australian brands.

IVE’s Production and Distribution CEO, Cliff Brigstocke, said, “The acquisition of AFI and ADG is aligned with IVE’s growth strategy in the retail, events and exhibition space. Consolidating these complementary services into one offering provides a compelling value proposition, further strengthening IVE’s position as an industry leader in this space.” 

AFI Branding was founded in 1992 and, over its 30 years, has grown to Australia’s largest fabric printer. In November 2021, AFI was acquired by IVE Group. In December 2022, AFI moved to a state-of-the-art facility in Braeside, Victoria, sitting alongside IVE’s other production and distribution services, including print, premiums and merchandising and integrated logistics.

AFI’s Founder and Strategic Director, Glenn Watson, said of the rebrand, “Becoming part of IVE Group last year has propelled AFI into its next chapter, opening up a host of opportunities for AFI and our clients. The rebrand and integration into IVE allow us to offer a broader range of products and a larger capacity to our clients, not to mention the wider expertise it brings through collaboration with IVE’s teams.”