HP aims to go “Beyond Expectations” at Visual Impact Sydney

HP has announced it will be at Visual Impact Sydney demonstrating an entirely water-based, safe and sustainable printer portfolio.  From posters to signage to billboards, HP will showcase how to deliver each application with odourless, water-based ink.

The stand theme will be Beyond Expectations, with the company defining a manifesto to accompany the theme.

HP says it is transforming the business to help drive a more efficient, circular, and net-zero carbon economy. 

The company highlights that this means using more recycled content, ocean-bound plastics and renewable materials in its products and packaging. And, it is shrinking its carbon footprint across the entire supply chain of the business.

For customers, it means giving employees a more comfortable print shop environment with water-based Latex printing technology.

The company says it is leveraging the environmental certifications of that technology to create more value for their customers.

HP’s Beyond Expectations stand at Visual Impact will showcase the following HP Large Format Printers:

• HP Latex 2700W Printer (3.2m wide roll-to-roll printer, including white ink)

• HP Latex R1000 Plus Printer (1.6m wide hybrid printer, including white ink)

• HP Latex 700W Printer (1.6m wide roll-to-roll printer, including white ink)

• HP Latex 800W Printer (1.6m wide roll-to-roll printer, including white ink)

• HP Latex 365 Print & Cut Solution (1.6m wide turn-key printer & cutter)

• HP PageWide XL Pro 10000 Printer including sheet stacker – the fastest production poster printer in the market

HP will show attendees how they can deliver printed applications and quality beyond their customers’ expectations, through the versatility of roll-to-roll and hybrid printers, the whitest white inks, and prints that respect the look and feel of the substrates chosen.

The company says it creates technology to meet the current and future demands of its customers, including market trends such as the simplification and automation of print workflows, remote monitoring of equipment, access to unique data insights on their printer fleet, personalisation and customisation.