Neopost establishes new brand identity as Quadient

Mailroom solutions provider Neopost (and supplier of HP Latex and Epson SureColor wide format printers in Australia) has changed its corporate business name to Quadient.  The new branding strategy reflects the company’s dedication to helping clients better connect with their customers as interactions have become increasingly connected, personal and digital.

Along with the name change, a new logo and tagline, ‘Because connections matter’, have also been introduced.

The company said that the choice of a unified and modern brand is the result of implementing a new Group organisation as part of the Group’s ‘Back to Growth’ strategy, moving away from a holding company operating independent businesses to a single company with an integrated portfolio of solutions.

The change represents the realisation of the new organisation that was announced at the beginning of the year which focuses on key solutions in customer experience management; business process automation; mail-related solutions; and parcel locker solutions. 

“In January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organisation,” said Geoffrey Godet, Chief Executive Officer of Quadient. “It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company's history and is instrumental in unifying our global organisation around a common aspirational brand.”