Mimaki Australia appoints new MD – Kohei Kobayashi

Mimaki Australia has appointed Kohei Kobayashi as its new Managing Director. Kobayashi, who has been with the Mimaki Group for over a decade, brings extensive experience in sales channel management, direct sales, market research, and marketing strategy development to the role. He also holds a Bachelor of Business Administration from Hosei University in Tokyo, Japan.

Kobayashi joined Mimaki in 2009 as an Area Sales Representative in the Kansai region of Japan. His strategic insight and commitment quickly propelled him through the company's ranks, holding significant positions including Manager of Sign Graphics Global Marketing and Area Sales Manager for Mimaki Europe B.V.
During his time at Mimaki Europe B.V., Kobayashi played a pivotal role as the Executive Assistant for the Managing Director, where he not only provided crucial translation support but also spearheaded compliance projects and inventory reduction initiatives. His contributions were instrumental in driving business growth and ensuring operational efficiency across diverse markets, including Central Asia, and South Eastern Europe

As Manager of Sign Graphics Global Marketing at Mimaki Engineering, he led several groundbreaking initiatives, including the launch of innovative products such as the UCJV series and SWJ-320EA printer.

"I am deeply honoured to lead Mimaki Australia and build upon its legacy of excellence in the wide-format printing industry. With a relentless focus on customer satisfaction and market innovation, I am committed to driving growth and fostering meaningful partnerships that will elevate our brand presence across Australia,”