Airwallex celebrates McLaren’s F1 victory with Australian OOH screen takeover

Airwallex, an Australian-founded financial platform, has taken out the country’s biggest Out of Home (OOH) screen takeover in Australia, in a global first for motorsport sponsorship.

In partnership with oOh!media, Airwallex has taken over the national skyline, streetscape and shopping thoroughfares in a fully synchronised creative execution, igniting nationwide congratulations for Airwallex partner McLaren on its 2025 F1 Grand Prix Constructors victory and star driver Lando Norris’ historic F1 title win.

The takeover spans more than 930 panels across every major Australian city, covering the full breadth of oOh!media’s premium national network, including Digital Large Format billboards, Retail Digital Portrait, Digital Street Furniture, Office Towers, as well as digital and classic formats in airports, metro, rail, and shopping precincts.

Across a single day, the coordinated execution is expected to reach at least 4.92 million Australians, which oOh! says represents the most significant cultural brand moment for a private company in the country.

The takeover activated instantly upon Lando’s championship confirmation, switching the country’s most prominent screens to an inspiring, unified message of congratulations from Airwallex to McLaren Racing.

Andrew Balint, Vice President of Marketing at Airwallex, APAC, said, “This is a historic opportunity to unite a nation of sports fans and to push the boundaries of what a sponsorship moment can look like. To take over the national oOh! network, simultaneously, in celebration of a much beloved racing team and Championship winner, Lando, is unprecedented. It’s bold, disruptive and deeply aligned with Airwallex’s mission to power global ambition and build the future of finance with innovative partners like McLaren Racing.”

“This campaign shows what’s possible when creativity meets scale. We’re thrilled to amplify Airwallex’s message and deliver an Out of Home experience that owns the moment and marks an unmissable chapter in sporting history,” said Mark Fairhurst, Chief Revenue Officer, oOh!media.