Ball & Doggett’s RESET provides insights of COVID landscape and how to move forward

Ball & Doggett recently released its RESET YouTube video series to share the experiences and thoughts of clients, suppliers and industry peers via open discussions.

In the latest episode, host Zaidee Jackson talks to Tony Bertrand, Ball & Doggett’s National Marketing Manager B&D and Jason Little, Ball & Doggett’s Business Development Manager and co-founder of brand agency For The People.

The trio explored topics such as the current landscape, how they see the best way forward as both a community and an industry, what brands are doing now, and discussed Ball & Doggett’s position on supporting its graduating design students.

“There’s no doubt there’s a few challenges around in the market at the moment but if you stop and look at what’s going on, there’s so much opportunity out there too,” said Tony Bertrand during the discussion, pointing out the importance of remaining resilient and positive.

“It’s amazing to see how some businesses have pivoted and are doing things differently. Those doing well are being agile and taking a different approach,” he added, also discussing how COVID lockdowns have necessitated other forms of communication, and a much deeper, more personal approach in connecting with customers to find better solutions.

Jason Little pointed out that since people are working from home and in their natural environments he is finding that barriers have been lifted and that there is more empathy and authenticity within business communication.

On the topic of optimism in business right now, Jason said that he is optimistic that the collective behavioural shift and individual actions will translate to a more respectful and positive future.

“I’ve witnessed industries and communities coming together as they once did - working together and supporting each other, and having an open dialogue around the difficulties we all face. Work environments have had to rise above usual day-to-day and really lean into the mindfulness of their people. I believe we’ll get through this, with clarity about what really matters – each other, and the kindness we all need to extend outward,” he said.

“Optimism for me is seeing people step up and make a positive difference,” said Tony Bertrand, advising that there is a choice between negativity and make a positive difference.

The episode also looked at what brands should be doing to sustain their equity given that we are in this cycle of the “unknown”; and discussed the future of the industry and how to ­best support graduates coming into the workplace.

To view the 51 minute episode, go to: https://www.youtube.com/watch?v=RS8PjqbXz6M