Friday, 27 November 2020 Hogarth and Cactus Imaging shine in OMA’s 2020 Creative Competition (Q3) The Outdoor Media Association (OMA) has announced the winners of its quarter three 2020 Creative Collection competition, noting an upsurge in campaigns using data in more tactical ways to capture audiences. The ‘Realestate.com.au Spring’ campaign entry, printed by Hogarth, won the Best Use of Multi-Format category, while a ‘Local Luvva’ campaign entry, printed by Cactus Imaging, was given an honourable mention. Full details of all campaign winners: Big, Bold and Bright Campaign: Eclipse Mask Advertiser: Mars Wrigley Creative agency: N/A Media agency: Mediacom Printer: N/ A Big, Bold and Bright - Honourable Mention Campaign: Darrell Lea Makes It Better Advertiser: Darrell Lea Creative agency: Akkomplice Group Australia Media agency: Direct Printer: N/A Best Use of Multi-Format Campaign: Reaestate.com.au Spring Advertiser: REA Group Creative agency: REA Group Media agency: N/A Printer: Hogarth Best Use of Multi-Format - Honourable Mention Campaign: Local Luvva Advertiser: BWS Creative agency: Paper Moose Media agency: Woolworths@Dan Printer: Cactus Imaging Best Use of Digital Campaign: Barbeques Galore 'Now You're Cooking' Advertiser: Barbeques Galore Creative agency: The General Store Media agency: Carat Printer: N/ A No entries were received this quarter in the Innovation in Out of Home category. The judges praised the entries that brought audiences together using temporal and location-specific messaging, while appealing to people's shared experiences. Peter Bailey, General Manager, Bailey Outdoor Advertising said, "It is inspiring to see how Out of Home is being used to support local businesses in a time of need. BWS' simple, yet effective campaign provided the ultimate platform for independent brands to market their products, staying area-specific and prompting consumers to sample local products." "Outdoor, when done well, is so impactful. It has the power to grab attention, land a message and influence audiences in just a glance this in tandem with today's new technology makes it more compelling, more targeted and more interesting than ever," said Matthew Michael, Managing Director, The Monkeys. OMA CEO Charmaine Moldrich said, "The judging this quarter was one of the toughest so far. The calibre of the entries has cemented my belief that we are seeing a renaissance of Out of Home creativity fuelled by digital opportunities. We're seeing campaigns use data in more tactical ways to capture audiences by taking time of day, location and experience into account. "Hats off to the clients and creatives who continue to explore and imagine the creative possibilities and then bring their products and services to life," she concluded. Previous Article Epson launches two printers in SureColor T-Series with multi-function capabilities Next Article Don't miss Digital Textile Printing 2020 December sessions on automation, colour and sustainability! If you have a news story, or story about an interesting project or installation please contact [email protected] Sign up to Image Magazine Newsletter. Print