Currie Group to become distribution partner for EFI  in ANZ

Currie Group is to become a distribution partner of EFI’s display graphics digital inkjet technologies in Australia and New Zealand (ANZ) and in anticipation, has appointed Paul Whitehead to the role of wide format Business Unit Manager.

EFI is currently working closely with Currie Group on sales activities planning, with go-to-market commencing in early 2021. Through the partnership, Currie Group will sell the broad portfolio of EFI Wide-Format UV LED printers. 

“This new partnership will allow EFI to reach even more customers as we expand our growth. EFI is very committed to the market in Australia and New Zealand. The synergies to be created with Currie Group’s infrastructure and our leading portfolio are significant as a means to help customers thrive with digital wide-format printing,” said Rodd Harrison, VP of Sales, Asia-Pacific for EFI. 

The new partnership comes amid a burgeoning expansion in wide-format print among EFI customers: Despite the pandemic, the company recorded nearly 20 new printer installations in ANZ over the course of the year.

Currie Group, which has offices and staff in Melbourne, Sydney, Brisbane, Adelaide, Perth, Auckland, Wellington and Christchurch, delivers technical service and support of the highest possible standard, while also distributing a range of quality equipment and consumables. Founded in 1949, the company has a long tradition in technical training and development and offers the latest best of breed technology available from leading prepress, print and finishing equipment manufacturers to provide a fully integrated print solution.

 “Currie Group continues to drive growth in our business and for our customers through digital transformation. Printing companies have many opportunities for growth with wide format, so we are excited to begin this new partnership to provide customers with EFI’s world-class, versatile UV LED solutions. The range of innovations available through EFI’s line-up of roll-to-roll, flatbed and hybrid printers opens up new, creative possibilities for our customers,” said David Currie, Executive Chairman for Currie Group.

In anticipation of servicing the ANZ wide format market, Paul Whitehead has been appointed as the wide format Business Unit Manager.

Currie Group is thrilled to announce the appointment and together with EFI, welcome Paul into this newly created role with the purpose of creating, managing and growing Currie Group and EFI’s presence in the wide format market. Both companies have confidence in Paul’s ability to create effective strategies and build strong relationships with new and existing customers.

Paul has worked in the industry for the past 20 years, now returning home to Melbourne after most recently working abroad in Europe as an international marketing director within the wide-format sector.

 “To work for a highly respected Australian company, representing a market leading technology organisation that boasts an exciting product portfolio and equally impressive roadmap, is an amazing opportunity. I cannot wait to bring this strong combination to the Australian and New Zealand markets,” stated Paul.

Currie Group welcomes all wide format enquiries via [email protected]

For more information about advanced EFI technologies for display graphics production, visit www.efi.com.