Esko and Enfocus launch new ‘Cloud Freedom’ strategy at at virtual.drupa

Esko and Enfocus will be jointly exhibiting at this year’s virtual.drupa event, where they will be launching their new ‘Cloud Freedom’ strategy and sharing new software releases.

“virtual.drupa will provide the perfect forum for us to showcase our next-generation technology developments for the packaging industry. Through a number of webinars, videos and presentations, we will be sharing our latest software releases and launching our new ‘Cloud Freedom’ strategy,” said Wim Fransen, Vice President Global Marketing & Software Product Management at Esko.

“Moving from onsite server-based software applications to cloud-hosted service as a subscription (‘SaaS’) software models sees a number of benefits for our packaging, labels and wide format prepress and converter customers alike. We will be sharing examples of Esko software solutions that now have both models available and providing insight to the advantages of utilising the Esko cloud.

“Notably, virtual.drupa will also be the platform where we will unveil the results of our collaboration with Asahi Photoproducts, which was announced last year. The companies have been working together on the development of a new automated flexo platemaking solution and April 21st sees both companies come together to reveal the breakthrough technology in a live webinar.”

For Esko brand customers, the team will be delivering a webinar talking to 2021 Packaging Trends and the need for a more efficient future, presented by Stephen Kaufman, Vice President Business Development and Strategy, Packaging and Color. Discussing the significant impact of e-commerce today and the accelerating need for effective 3D and connective technologies, Esko will share insight on how brands can deftly adapt to new and emerging consumer trends through investment in the right packaging software technology.

“It’s an exciting time for Enfocus and drupa is always a superb opportunity to connect with our customers, old and new. This year we will be unveiling the benefits of BoardingPass, our new software solution which empowers customer facing staff to quickly inspect incoming PDF files for showstopping issues in print,” said Tomas Van Rossom, General Manager of Enfocus (pictured).

“In addition, we will be showcasing Switch, the print automation rebel movement, that delivers an open workflow automation platform, removing the constraints on print professionals who don’t want to adapt to all-in-one, vendor specific, workflow solutions.

“On top of these launches, we’re demonstrating PitStop Server as an entry level automation solution. By adding our software version updates for PitStop Pro, PitStop Server, Switch and Connect 2021, it’s clear we’ll have a great Enfocus line up to show at virtual.drupa!”

Held from 20 -23 April 2021, the prestigious print industry expo will provide visitors with opportunities to watch videos and presentations, as well as join subject matter experts on live and recorded webinars.

To register free for the event, go to:  https://virtual.drupa.com/en/Registration