Who Gives a Crap and others named May Best of Outdoor Campaigns - Image Magazine


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Who Gives a Crap and others named May Best of Outdoor Campaigns

Who Gives a Crap and others named May Best of Outdoor Campaigns

The Best of Outdoor, a monthly selection of innovative local and international Out of Home (OOH) campaigns, has recognised three Australian campaigns in the May line-up. These include:

(1) 'Who Gives a Crap' - Power to the poopers

Toilet paper brand ‘Who Gives a Crap’ is compelling customers to take small actions to change the world in the latest campaign, giving 'power to the poopers.'

Donating 50 per cent of its profits to help build toilets and improve sanitation in the developing world, 'Who Gives a Crap' is also known for their toilet humour on colourful toilet paper wrappers. Their patterned rolls are front and center in their bright Out of Home campaign, bringing the issue to public spaces.

This campaign promotes their 'premium' bamboo toilet paper, made from sustainably sourced bamboo fibers, which contributes to reducing deforestation, a major factor in the production of regular toilet paper. Its products, which are free of inks, dyes and scents and are either made from 100 per cent recycled fibers or 100 per cent sustainably sourced bamboo are known for being of great quality despite their unconventional materials.

Across street furniture and billboards in major stations in Victoria, the campaign reaches an on-the-go audience and reminds them how to do their bit to change the world.

Creative agency: Who Gives a Crap

Out of Home: JCDecaux

(2) Woolworths: eco-friendly initiatives

Pledging their commitment to sustainability and eco-friendly packaging, Woolworths is showcasing how they are doing their bit for the environment.

As part of their goal to achieve zero food waste to landfill by 2025, Woolworths' campaign spotlights their efforts to reduce food waste, plastic packaging and ensure its products are sustainably sourced.

The campaign outlines their goals with clear examples and fun facts on how they are using their food and adapting their business models, with nine billion single use plastic bags taken out of circulation since 2018, or its overripe bananas being made into banana bread instead of going to landfill.

Seen on street furniture, the campaign is simple and informative, appealing to commuters throughout the day to think about sustainability when they shop and avoid food waste.

Creative agency: M&C Saatchi

Out of Home: QMS Media

(3) Jetstar: Ready, jet-set, go

In Flinders Street Station in Melbourne, and Central Station in Sydney, Jetstar celebrated its 17th birthday by giving away free flight vouchers. Only running for 24 hours, the campaign enticed commuters to swap the train for a plane by catching the QR code on the jet as it passed across the screen. With the promise of vouchers ranging from $50 to $500, Jetstar continued to encourage a return to domestic travel.

Creative agency: Thinkerbell

Out of Home: oOh!media

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