Fujifilm Acuity range scoops Red Dot design awards

Fujifilm’s recently-launched Acuity Prime and Acuity Ultra R2 wide format printers have each picked up Red Dot 2021 design awards.

The Red Dot jury said the Acuity Prime’s “user-friendly and practice-oriented flexibility teams up with impressive efficiency and performance” and the Acuity Ultra R2 “impresses with technical features and a design which elegantly places the quality of its products centre stage.”

 “We’re delighted to see these new products recognised with Red Dot awards for product design. In completely redesigning our Acuity range over the past few years, we created a new blueprint for wide format, and we have put a huge amount of investment and imagination into every aspect of the design,” said Kevin Jenner, European Marketing Manager at Fujifilm Speciality Ink Systems.

“By listening carefully to our customers’ needs and by bringing in industrial design specialists to work with our own Fujifilm Design Centre in Tokyo, we’ve created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use. The range brings new meaning to the value and versatility of these types of printers, as well as looking elegant and stylish. Exceptional design is critical to achieving these objectives and we’re very pleased to see these products get the recognition they deserve.”

An impressive range of Fujifilm products has been recognised with Red Dot awards in recent years.