Six new giant digital billboards at national airport gateways target travellers

Six new large format digital billboards will reach audiences on their way to and from airports around the country, as part of the enhanced oOh! Fly national end-to end audience journey.

The new digital billboards include two on Joyce Drive – the gateway to Sydney Airport – that impacts international travellers through T1 and domestic travellers using the T2 and T3 when arriving or departing from 1 July 2019.

The Sydney sites will be followed by three new digital billboards at Brisbane Airport, including the largest digital airport advertising screen in the country known as “Big Mortey”, “The Drop” on the Skywalk and the “Brisbane Boss” at the Taxi Rank. There will also be another at Newcastle regional airport, which is now the 13th busiest airport in the country.

oOh! Chief Commercial and Product Officer Robbie Dery said the new digital billboards further contribute to the powerful Fly network that provides advertisers with a national solution to reach the lucrative and highly sought after premium domestic and international traveller.

“Added to our other products, including Longreach, Touchdown, Boulevard and Collect and Connect, the Qantas Club Q-View product and Qantas inflight, we can help advertisers reach passengers on approach to the airport, within the Departure Lounge, at baggage collection carousels and while departing from major airports across the country,” said Robbie.

The investment in the large format digital billboards at airports follows on from the installation of two super-sized billboards on the approach to Melbourne Airport, known as the Twins, which span 320sqm each and offers full motion creative capabilities.

The digitisation of large format billboards continues oOh!’s leadership in delivering high quality assets to reach and engage audiences, through innovation and data to help provide greater granularity of the buying behaviours and product propensity of the audiences each asset reaches.

Robbie said the Joyce Drive billboards at Sydney Airport will be offered on a product exclusive basis, with AM and PM day parting, allowing advertisers the capability to target audiences reflective of their mindset at those times of day.