oOh!Media launches campaign to help increase vaccination rates

The location based Out of Home campaign uses data from the Australian Government to highlight state and territory vaccination rates tailored to suburbs.

The message is to get vaccinated as soon as possible so you can ‘get outdoors’.

The campaign runs across classic and digital signage across Australia and visually updates the public on the progress vaccination numbers which will build over the coming weeks

For oOh!media it is about supporting government vaccination strategies and to help people to get back to normality as soon as possible. Assisting Australians to get back outdoors. People will be able to see the numbers of individuals and families getting vaccinated, in real time, using the power of their network, which reaches millions of people each week across metro and regional Australia, and to show support and encourage everyone to get the shot.