Outdoor Media Association (OMA) Winners announced for Creative Collection Q2

With 36 submissions from OMA members and a new category Out of Home for Good the judges recognised the strategic use of simplicity and context.

Each quarter the Creative Collection acknowledges and celebrates campaigns across 5 categories. The first category Big Bold and Bright saw joint winners:
The Art Gallery of NSW with their Archibald 100 campaign and Tourism Tasmania with their campaign Winter Launch.

• Best Use of Digital: the AFL for their Men’s Season Launch
• Best Use of Digital Honourable Mention: BIG Outdoor for BIG Love for Mum
• Best Use of Multimedia: Australian Avocados with the Green and Gold campaign
• Innovation in Out of Home: Wotif, Kid Approved Trips – JC Decaux Creative Solutions
• And the final category Out of Home for Good - SA Health COVID, Vaccination Campaign

The judges, Tim Elder, National Head of Sales -Direct Clients, Independent Agencies, Boutique Agencies, oOh!media, Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi Australia, Ben Walker, CEO Shopper and Sian Whitaker, General Manager, Broadsheet were equally enthusiastic with the caliber of the entries and the winners of each category that recognised the defining spirit and mood of where we are at as a nation. Reflections that were captured by campaigns from sport to local tourism and art.

Time Elder said that contextually relevant Out of Home campaigns were always inspiring as it demonstrates the potential of reaching audiences efficiently and effectively. He believes that this quarter's entries have shown that campaigns which use location based messaging and multiple environments, with a blend of creative executions captures an audience’s attention.