Wednesday, 24 August 2022

OOH revenue up 19.5%

The Out of Home (OOH) industry has announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:

Category figures 2022:

· Roadside Billboards (over and under 25 square metres)	$223.1 million
· Roadside Other (street furniture, bus/tram externals, small format)	$104.9 million
· Transport (including airports)	$39.9 million
· Retail, Lifestyle and Other	$110.7 million

Category figures 2021:

· Roadside Billboards (over and under 25 square metres)	$176.9 million
· Roadside Other (street furniture, bus/tram externals, small format)	$97.3 million
· Transport (including airports)	$27.2 million
· Retail, Lifestyle and Other	$99.0 million

Category figures 2020:

· Roadside Billboards (over and under 25 square metres)	$131.4 million
· Roadside Other (street furniture, bus/tram externals, small format)	$78.5 million
· Transport (including airports)	$44.1 million
· Retail, Lifestyle and Other	$71.1 million

Category figures 2019:

· Roadside Billboards (over and under 25 square metres)	$178.1 million
· Roadside Other (street furniture, bus/tram externals, small format)	$126.2 million
· Transport (including airports)	$84.0 million
· Retail, Lifestyle and Other	$109.3 million

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