Bespoke OOH celebrates the return of AFL to Melbourne

POLY, the creative and innovation hub from oOh!media, has created a unique build Out of Home spectacular celebrating the return of the 2022 Toyota AFL Final Series to Melbourne.

After two years of disruption, the AFL wanted to reclaim September and restore the excitement and anticipation of the 2022 Toyota AFL Final Series, culminating with the Grand Final at the MCG on 24 September.

Using oOh!’s iconic site on Punt Road, located next to the MCG, POLY created a bespoke Out of Home execution that tells the story of the 2022 Toyota AFL Final Series by driving ongoing interest and intrigue for footy fans.

The flags of each of the eight finalists have been attached to the Punt Road spectacular site, and every Monday, the flags of the losing teams are removed, with the winning flags repositioned, progressively revealing a section of the billboard. On Monday, 19 September, the message on the billboard will be revealed in full, with the two grand finalists’ flags sitting on either side of the message.

 “After two years of finals being played in other states, the 2022 Toyota AFL Final Series has returned to its spiritual home in Melbourne. To mark the return, the AFL wanted to make a statement that finals footy is back,” said Neil Ackland, Chief Content, Marketing and Creative Office, oOh! and CEO of POLY.

“The POLY team worked closely with the AFL to bring the concept to life while navigating a number of logistical challenges. The result is a bespoke and dynamic creative spectacular that will capture the imagination of Melburnians and bring value back to the fans.”