JOLT launches ‘carbon negative’ OOH EV-charging network

JOLT, the fast EV charging and digital Out-of-Home advertising network, has today announced its industry-first ‘carbon negative’ media program, ‘Clean Futures’. JOLT is the only media provider in Australia to have third-party verification through Verra Verified Carbon Standard (VCS), the world’s most widely used comprehensive voluntary greenhouse gas certification program.

JOLT is building Australia’s first network of free, fast charging stations. Using innovative technology-enabled by their partnerships with Governments and companies such as Ausgrid, they have created a functional and sustainable charging network that runs off renewable energy and produces carbon credits for advertisers.

JOLT has joined forces with ‘Clean Futures’ launch partner Audi and PHD Media.

 “JOLT aims to raise the bar, with a means of quantifying the positive impact our advertising solutions have on consumers and broader communities, being ‘carbon negative’, whilst also improving transparency around carbon metrics. ‘Carbon negativity’ provides a genuine, measurable impact on the environment, not to be mistaken with ‘carbon neutrality’, where carbon emitted is purely cancelled out,” said Doug McNamee, JOLT CEO.

Brands’ “carbon negative” media campaigns on the JOLT network generate verified carbon credits, where more carbon is removed from the atmosphere than what is emitted, which is enabled by JOLT’s provision of free EV charging that accelerates EV uptake and reduces petrol cars on roads. Transitioning to zero-emissions transport will significantly impact climate change globally, given that twenty-seven per cent of all carbon emissions come from the transportation sector.

General Manager of Marketing for Audi Australia, Nick Reid, said, “Electric mobility is the central element of a more sustainable transportation system, and we are committed to maximising renewable energy use at Audi Australia, which doesn’t just end with our EV models. Sustainability stretches across the business. By partnering with JOLT’s Clean Futures program, we can utilise ‘carbon negative’ media to ultimately drive EV adoption with confidence that we’re making a direct positive impact on the environment and reducing carbon emissions as a brand.”

PHD CEO Mark Jarrett said, “For us at PHD, it’s rewarding to be involved in an initiative that doesn’t just represent effective marketing but also contributes to building out infrastructure for a more sustainable future.”