oOh!media will deliver key highlights of this year’s Australian Open to Out of Home audiences

oOh!media has signed advertisers, including Nine Entertainment to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia, announcing a content agreement with Tennis Australia to provide real-time scores, video highlights and fan moments from Australian Open 2023.

oOh! will broadcast live scores from the first Grand Slam of the year across its national digital screen network, alongside in-vision brand sponsorships.

“As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one of the world’s major sporting events. We are delighted to have oOh’s advertisers Nine Entertainment and Michael Hill Jewellers recognise the effectiveness of Out of Home in connecting audiences on the move and at scale, by displaying their messages alongside the latest scores, and highlights from the two-week festival of tennis,” says Tim Murphy, Chief Sales Officer at oOh!.

Cedric Conelis, Tennis Australia Chief Revenue Officer, commented “This collaboration with oOh! further demonstrates Tennis Australia’s and the Australian Open’s willingness to continue to innovate and bring our fans new experiences. We are excited to bring the AO action to people no matter where they are across the country.”

Murphy added: “As part of our digital first future, oOh! continues to invest in delivering the best, contextually relevant digital content to Out of Home audiences, making public spaces better and connecting advertisers with consumers in innovative new ways that makes brands unmissable.”