LUMOS unveils Car Top Network

LUMOS has announced it is rolling out its Car Top network across Sydney and Melbourne, offering a programmatic and mobile solution for advertisers and brands to reach their target audience.

LUMOS Car Tops display dynamic ads on high-resolution displays on top of rideshare vehicles such as Uber and Didi.

"We are thrilled to launch our digital car top network and provide advertisers with a new way to reach their target audience,” says Eric Fan, LUMOS CEO.

"With the OOH market growing at a rapid pace, we believe that the timing is perfect for LUMOS and our digital Car Top network to make a significant impact."

The technology is a companion offering to LUMOS Smart Bags, which displays advertising on food delivery bags on bicycles. LUMOS focuses on programmatic IoT-enabled LED smart screens displaying digital out-of-home (DOOH) advertising to the home delivery economy.

The company will integrate the programmatic DOOH network with its proprietary audience intelligence engine to track accurate and measurable campaign insights and ROI. LUMOS is rolling out an initial 100 units by Q2 2023 and is poised to scale its inventory to 500 units across Sydney and Melbourne by the end of the year.

LUMOS will also offer up to 10% Share of Voice to promote NFP and Charity campaigns through its network.