Playford-Browne Joins Currie Group

Ashley Playford-Browne has joined Currie Group as Business Development Manager for Sign & Display products in NSW and Queensland, strengthening the company’s already impressive Sign & Display team.

The industry veteran, who started his career as a qualified prepress operator, has worked across technologies from prepress to offset, digital, direct mail, textiles and wide-format, moving from operational roles in recent years to sales and senior management roles with several leading supply companies.

Currie Group moved into the sign and display market in 2021 when it became a channel partner for EFI, marketing its roll-to-roll, flatbed, and hybrid inkjet printers to the Australian market. It has become a strong performer for the company, and the addition of Playford-Browne’s expertise and experience is set to drive that success further.

“I’m certainly excited to be joining such a great team in a company which delivers such a broad offering to the print and graphics sector,” Playford-Browne says.

“Sign and display is a rich and varied market which encompasses a wide range of businesses, from dedicated signage professionals, to print service providers who want the opportunity to grow their business into new and complementary markets, to innovative businesses across areas as diverse as fashion, industrial products and promotional items.

“My background has given me an understanding of this diverse landscape and how to help businesses capitalise on the mix of opportunities. The chance to work with a multi-disciplinary team to offer customised solutions for businesses is very exciting.

“Just as important for me is Currie Group’s outstanding reputation for customer support. They have a professional and well-run service operation with a huge network of technicians and engineers across the country, supported by significant in-house infrastructure. I know it gives customers confidence, and it demonstrates to me just how highly they prioritise customer experience,” concluded Playford-Brown.

Paul Whitehead, Business Unit Manager – Sign & Display for Currie Group, says the appointment demonstrates the company’s commitment to this vertical and customers in NSW and Queensland.

“Ashley brings vast expertise and an outstanding knowledge of all facets of print production to his new role, as well as many years of experience in the wide-format and digital inkjet sector,” Whitehead says. “We are delighted to have him on the team and look forward to introducing him to customers in those regions over the coming weeks.”