AFL fans take over screens in Flinders Street Station

AFL fans can now proudly show off the colours of their favourite teams by directly taking over oOh!’s digital Out of Home broadcast screens in real-time, as part of an Australia-first interactive experience developed in collaboration by the AFL and oOh!’s creative and innovation hub, POLY.

To celebrate the 2023 AFL Premiership season, the AFL partnered with POLY to inspire passionate and competitive footy supporters across Australia to flaunt their team loyalty to Out of Home audiences with ‘Team Colour Takeover’.

Using a unique QR code on each digital panel, the AFL, POLY and oOh!’s Creative, Content and Marketing technology team, developed a media-first where fans are directed to a microsite to directly engage with the application and take over the screen’s background with their favourite team’s colours… until of course the next passionate fan changes it.

“AFL fans are some of the most passionate supporters in Australia, so we’re delighted to use our proprietary technology and enable them to share that love with Out of Home audiences by putting them in control of our screens and make their favourite teams unmissable,” said Neil Ackland, POLY CEO and Chief Content, Marketing and Creative Officer.

Ian Grant, Head of Audience, Marketing & Content Technology at oOh! added: “We’ve combined the concepts used to deliver real-time live game scores from the AFL finals and the Australian Open, but the key evolution here is that AFL fans can influence what happens on our screens in real-time. We are delivering this fun, competitive experience at scale and speed, whilst still maintaining oOh!’s high level of brand safety.”