oOh! adds two 3D Anamorphic sites in Brisbane and Sydney

oOh!media has launched Australia’s largest full motion 3D Anamorphic (3DA) offering with new sites in Sydney and Brisbane, extending oOh!’s full motion 3DA coverage across the eastern seaboard.  

The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet the growing demand of advertisers and agencies to push Out-of-Home creative boundaries, using 3D Anamorphic technology to deliver attention-grabbing and immersive audience experiences at scale.

The new Sydney and Brisbane sites join oOh!’s ‘The Bourke’ in Melbourne, a six-storey high 3DA screen – the largest outdoor animated site in Australia – which has already delivered 32 campaigns since the start of the year from brands including Uber, BINGE and Disney. ( https://youtu.be/Dy0O_QXrkEQ )

Large-format digital Out-of-Home screens are 35 per cent more likely to capture attention, while iconic locations drive a 27 per cent greater emotional response than standard large-format screens.  

Neil Ackland, Chief Content, Marketing and Creative Officer, oOh! Adds, “The expansion of oOh!’s 3D Anamorphic offering in Sydney and Brisbane means brands can now access these premium locations in Australia’s three most populous capital cities. oOh! has the most extensive full-motion 3D Anamorphic offering across the eastern seaboard, and each of these new sites has been carefully selected based on extended dwell times, pedestrian viewing and engagement opportunities. 

“We have seen huge advertiser demand and some amazingly creative campaigns since launching our Melbourne 3DA site, and as part of oOh!’s digital-first strategy, we will continue investing in delivering innovative new opportunities for brands to connect with audiences and drive return on their marketing investment.” 

Last year oOh! launched oOh! dimensions to supercharge 3DA capabilities, screen locations and technology to provide enhanced services for advertisers and agencies. In line with global best practice, oOh! has created specialist design solutions to give dimensionally accurate representations of each 3DA asset, enabling content creators and animators to build their creative to each site’s precise viewing angle and suggested lighting state while removing the need for regular onsite testing.