QMS reports a 113% increase in audiences at Vivid Sydney

QMS Media have reported that the first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney to be part of the unique celebration.

“We were thrilled to celebrate this year’s Vivid Sydney with our clients – and with all of Sydney,” says  Mark Fairhurst, Executive General Manager - QMS

The QMS data reveals that the number of people in the City of Sydney between 7.00 pm and midnight was up 61% during the first three weekends of this year’s festival. The increase among people aged 30 to 50 was even higher, at 76%, with interstate visitors also jumping 109%, predominantly from Victoria, the ACT and Queensland.

QMS’ bespoke advertising packages that placed clients in key Vivid precincts during the festival saw audiences rise by 113% in the evenings across the three weekends with Circular Quay assets seeing an increase of 215%.

An award-winning global festival of lights, music and ideas, Vivid Sydney transformed the Harbour City into a kaleidoscopic wonderland for 23 days and nights.Vivid Sydney brought together the world’s brightest light artists, music makers and thought leaders. For the first time this year, Vivid was also a drawcard for foodies thanks to collaborations with the very best of the local food scene.

“Vivid is a celebration of creativity, innovation and technology, making it the perfect fit with our City of Sydney digital street furniture network, which sits at the very heart of the Sydney market. We have seen some outstanding contextually relevant campaigns taking full advantage of the event themes and incremental audience to maximise their impact across our network.

“The event is the perfect showcase for the power of this network, the 33 suburbs it covers and the highly concentrated audience it delivers,” Fairhurst adds.

QMS collaborated with some of the leading brands in Australia to help celebrate Sydney’s most magical annual event.

For advertisers, to now have a premium digital network at the very heart of the biggest market provides them with the right place to start planning any world class OOH campaign,” concludes Fairhurst.