Kicking World Cup Goals with the New EFI VUTEk FabriVU 340i+

Visual Solutions Australia made a big impression at the Women’s World Cup; Managing Director Marshal Beaumont explains how things are going with their new EFI VUTEk FabriVU 340i+ printer.

Based in Moorabbin, Victoria, Visual Solutions has a strong presence in the events and exhibitions sector, producing fabric banners and backlit signs. They also do a range of POS and retail signage and offer project management and installation services. 

One of the first production jobs run on their new EFI printer, installed in June 2023, has made an impact in the lead-up to the Women’s World Cup in Melbourne. The company printed a 6 metre by 7 metre  Matildas jersey for client Art vs Commerce, working to create an activation for Qantas. The jersey was initially placed at Federation Square, flat on a stage, allowing fans to write messages of support across the massive display; it was then moved to Marvel Stadium to support the Matildas at their warm-up match against France, where it was displayed at the stadium entrance.  Luke Killingly, the owner of Art vs Commerce, says the installation started on the Friday before the game, but they had to roll the giant jersey up and secure it due to high winds and concerns that the activation wouldn’t hold up overnight. The fabric was attached to the frame using white socks and steel wires that stretched the fabric taut and displayed the jersey upright.

Read more in the latest issue of Digtal Image Magazine