New EasyPSV vinyl range from Avery Dennison and Siser

Avery Dennison Graphics Solutions has announced a partnership with Siser through their premium heat-transfer products, providing Australia and New Zealand with cutting-edge pressure-sensitive film products.

“The partnership between Avery Dennison and Siser is an exciting collaboration,” said Jordan Leach, Business Director, Graphics Solutions, Australia and New Zealand and ASEAN, Avery Dennison. “The combination of Siser’s consumer-focused expertise and our leadership in innovation and material science has created a new set of best-in-class products for the vibrant crafting community. We are proud to see Siser introduce these innovative, high-quality and industry-leading products to creative professionals and crafters across ANZ for the first time.”

This partnership is Avery Dennison's inaugural foray into the crafting industry. The Australia and New Zealand region is the first in the Asia Pacific to offer the new Siser by Avery Dennison brand, which leverages Avery Dennison’s technology leadership in pressure-sensitive vinyl (PSV) and Siser's expertise in consumer crafting and heat-transfer vinyl.

Product lines under the Siser by Avery Dennison brand include the EasyPSV Starling range and the EasyPSV Glitter collection. The EasyPSV Starling range features fifty-seven solid colours in both gloss and matte finishes, while the EasyPSV Glitter range boasts seventeen glitter colours. These offerings give creative professionals an expansive pallet to manifest artistic visions.

The EasyPSV is easy to use, versatile and durabile. The range offers industry-leading ease of weeding and precise conversion on plotters. It will adhere strongly to a wide range of materials, as well as being dishwasher safe for up to 80 washes. This sets an industry standard for resilience even in the face of frequent use.

For more product information, please visit; https://graphics.averydennison.com/en/home/graphics-products/siser-by-averydennison.html