Freel joins oOh!Media as new Group Sales Director

oOh!media has appointed Chris Freel to the newly created position of Group Sales Director – Australia as part of a sales consolidation that brings agency, direct, boutique and independent (DBI) teams under a single leadership. The company says the unified structure strengthens its cross-functional sales approach, will drive greater collaboration and accountability, and will provide an aligned approach to sales strategy and business planning.  

Reporting to Paul Sigaloff, Chief Revenue and Growth Officer, Freel will lead the combined team when he joins oOh! on 12 February.

A leader with a track record of accelerating growth and building new revenue streams. Freel joins oOh! after over six years as CEO of social purpose organisation UnLtd, which connects the media, marketing and creative industries with charities helping at-risk children and young people. Before that, he gained extensive digital media sales leadership experience, having worked at Fairfax Media as National Agency Sales Director and Commercial Director of Pandora.  

“Chris has an extensive background in building high-performing sales teams in competitive media sectors. His transformative leadership style brings infectious energy and a rare ability to build momentum, fostering strong and influential working relationships at all levels. Chris is well positioned to ensure oOh! continues to capitalise on its dominant market position and lead our new premium Sydney network, including Sydney Metro, the Metro Martin Place shopping precinct and Woollahra Council, all of which are set to go live this year. I welcome him to oOh!” says Sigaloff.  

Freel adds, “I’m excited to be joining such an incredibly talented group of people at oOh! who are leading the way in Out of Home. It’s an exciting time for the industry as we embrace digital transformation and advanced measurement capabilities, and I look forward to working together with the team and our advertising partners as we navigate through this change.”

 “As we continue to lead the Out of Home industry towards a digital-first future, uniting our agency and DBI sales teams will strengthen our proposition in the market. This will streamline our operations and ensure that we continue to deliver an optimal experience for advertising and agency partners, enabling them to leverage oOh!’s national network to make brands unmissable,” concludes Sigaloff.