oOh!media activates Perth’s first 3D Anamorphic Display

3D Anamorphic Out of Home has debuted in Perth, with oOh!media launching at its Yagan Square site with creative hub POLY partnering with Scitech for the inaugural campaign.

Yagan Square becomes the latest full-motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-storey high 3DA screen, Australia’s largest outdoor animated site, and The Macquarie Centre on Sydney’s affluent North Shore.

The company says large-format digital out-of-home screens are 35 percent more likely to capture attention, and iconic locations drive a 27 percent greater emotional response than standard large-format screens.

To mark the launch, POLY collaborated with Scitech, a not-for-profit that brings engaging and entertaining science experiences through its Scitech Discovery Centre and to people across Western Australia.

Richard Moore, Production & Content Director, POLY, says, “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable.

“We’re excited to have partnered with Scitech; this campaign is a great example of collaboration between the creative agency, client, media agency and media provider. The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth.”

Igniting curiosity, inspiring imagination and pushing the boundaries of Out of Home creativity, the campaign for Scitech’s ‘Human Potential’ exhibition, developed by creative agency RARE and built by Last Pixel, is the first advertiser to feature on oOh! ’s inaugural 3DA site in Perth’s city centre.

“We’ve been waiting for 3DA in Perth for a long time. To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience,” says Lina Rudinskaite, Marketing Manager, Scitech.