Visual Impact - HP focuses on workflow automation and education

HP is presenting its latest technologies at Visual Impact Brisbane 2024, with the Australian debut of the HP Latex 630W printer. The printer features a 1.63 m maximum media width, 1-litre ink cartridges, and supports rolls up to 42 kg. It operates at up to 14 sqm/hr speeds and includes white ink capabilities.

In addition to the printer, HP is showcasing innovations launched at drupa, including the Live Production Printer Remote Control software, designed to improve productivity for small to medium-sized print service providers. This software enables users to manage their workflow remotely from any PC or mobile device, allowing unattended printing and streamlined production.

Another key focus for HP is education, explains Craig Hardman, ANZ Country Manager Large Format Printing at HP. “HP Learn is a series of educational workshops that teach you anything, from how to use your printer, to how to create applications. There are already over 100 videos available that include training from industry experts like Jeremy Brew. It allows print service providers to be able to learn and train on the go and that's all included with their solution. So not only are they doing obviously controlling their business, they're able to learn more about how to do new things.”

Visitors can also see the latest upgrades to its Design & e-commerce software. Recognised by the European Digital Press for its Web-to-Print solution, this software simplifies the creation of print-ready PDF files for large format applications like canvas and wall coverings. The new functionalities enhance compatibility with various websites and support on-demand quotation processes, helping print service providers reach new online customers.