oOh!media acquires Blue Tongue Outdoor

oOh! has added 23 retail centres to its portfolio in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, its owner, David Widdop, will now work within oOh! to implement the commercial network strategy across South Australia.

oOh! continues to invest in its Retail network, accelerating the digitisation of its centres. The company has installed over 200 new digital screens nationwide in the past six months and completed digital upgrades at more than 20 centres. It has also completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.

Robbie Dery, Chief Commercial Operating Officer, oOh!, says, “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most.

“Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”

David Widdop of Blue Tongue Outdoor adds, “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”

In addition, the company has added 12 more shopping centres across Australia to its expanding retail media portfolio.