JCDecaux Creates Precinct Takeover for ANZ at the Australian Open 2025

ANZ, in partnership with JCDecaux, has transformed the large-scale tram stops at Melbourne Park—the gateway to Rod Laver Arena—into a striking brand experience for the Australian Open.
The takeover spans all twelve tram shelters with nine different themes, greeting fans with ANZ’s signature blue neon lighting, fully wrapped shelters, seat decals, and a 70-metre tennis court floor decal—the first of its kind. 

Kristian Muhllechner, Victorian Sales Director, JCDecaux, says, “This is a Melbourne-first for us. The precinct takeover serves up a winning combination of creativity and scale. It showcases the power a creative campaign can have and the role it plays in brands being seen and remembered. ANZ is acing the arrival experience with an immersive and memorable activation at this iconic event.”

Sian Chadwick, General Manager Marketing, Australia ANZ, adds, “Collaborating with Tennis Australia, we’ve created an engaging precinct experience that combines the excitement of the Australian Open with the security of ANZ Falcon, always protecting against fraud. It’s a memorable way to leave a lasting impression on locals and visitors alike.”The Yarra Trams stop location is the only public transport commuter entry to the Australian Open. It is a crucial link between Melbourne’s vibrant streets and one of its most iconic events.
Falcon is a registered trademark of Fair Isaac Corporation.