Finalists Announced for Inaugural OMA Creative Awards

The Outdoor Media Association (OMA) has announced the finalists for the 2024 OMA Creative Awards, celebrating outstanding creativity across six categories.  

“The response to the first-ever OMA Creative Awards has been outstanding – the volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia. The diversity and quality of the submissions from creative and media agencies, our members and marketers alike are a testament to the powerful role outdoor plays across the advertising ecosystem,” says Elizabeth McIntyre, CEO of the OMA.

“We’re incredibly grateful to our inaugural jury – highly respected leaders in creativity, marketing and media – for their generosity, expertise and support in helping us bring these awards to life. Their involvement not only raises the bar and sets the creative benchmark for these awards in years to come but reinforces the critical role creativity plays in delivering outstanding and effective outdoor campaigns.”

Winners will be announced at a French-themed lunch for finalists, judges, and media at the Sofitel Sydney Wentworth on Friday, April 4. The event will also reveal the Grand Prix-winning campaign, with the lead creative team winning a trip to the Cannes Lions Festival of Creativity in June.

The OMA says the number of award entries exceeded expectations. 

The Finalist in the OMA Creative Awards are:

Best Classic Campaign 

Campaign: Black Friday Sale 
Advertiser: Kitchen Warehouse 
Agency: Special Group 

Campaign: From Space to Your Place 
Advertiser: Telstra  
Agency: +61 

Campaign: Welcome to Melbourne  
Advertiser: Specsavers ANZ  
Creative: Special Group 

Best Digital or Programmatic Campaign 
Campaign: Billboard Breakthroughs  
Advertiser: NIB  
Creative: Dentsu Creative 

Campaign: Storm Season  
Advertiser: Suncorp Insurance  
Creative: ArtBot 
 
Best Innovation or Sustainability Campaign 

Campaign: The Fall Guy – Death-Defying Live Action Billboard  
Advertiser: Universal Pictures  
Creative: Universal Pictures 

Campaign: Healthier Ways 
Advertiser: Zespri Kiwifruits  
Creative: Dentsu Creative 

Best Small Format Campaign 
Campaign: Ban the Burn  
Advertiser: Ocean Spray  
Creative: The Reactor 

Campaign: Banana Gym Pass  
Advertiser: Australian Bananas/Hort Innovation  
Creative: Thinkerbell 

Best Multi-Format Campaign 
Campaign: Black Friday Sale  
Advertiser: Kitchen Warehouse  
Creative: Special Group 

Campaign: Welcome to Melbourne  
Advertiser: Specsavers ANZ  
Creative: Special Group 

Best Special Build Campaign 

Campaign: Holiday Special Builds  
Advertiser: Amazon XCM  
Creative: Amazon & MBCS 

Campaign: Black Friday Sale 
Advertiser: Kitchen Warehouse 
Creative: Special Group 
 
More information about the awards is available at: oma.org.au/creativeawards