Fuji Xerox to change name to Fujifilm Business Innovation in 2021

Fuji Xerox will change its corporate name to Fujifilm Business Innovation Corp. as of April 1, 2021. The announcement came after the company confirmed that it was not renewing its agreement with Xerox.

Fuji Xerox affiliates and sales companies in and outside Japan will also change their names respectively on April 1, 2021, but their new names will be announced at a later date.

The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

Fuji Xerox said the new unit would aim to strengthen its document and adjacent businesses and expand into new areas – such as the cloud, artificial intelligence, and the Internet of Things, by collaborating with other businesses in the Fujifilm Group.